T-Levels campaign identity
Industry: Education
Design area: Branding identity, Campaign design, Advertising
Pitch work - Commissioned on behalf of Havas London. Property of Havas London.
The client
The Department for Education is responsible for children’s services and education, including early years, schools, higher and further education policy, apprenticeships and wider skills in England.
The task
Havas' first campaign for the Department for Education's new technical qualification, T Levels - ‘the most significant reform to advanced technical education in 70 years’ - introduces the brand idea which will underpin all communications around it: The Next Level. I was tasked to help shaping and rolling out the campaign identity.
