MC Great Tea Party branding identity
Industry: Charity, Non-for-profit, Healthcare
Design area: Branding identity, Campaign design, OOH
Pitch work - Commissioned on behalf of Intermarketing Agency
The client
Marie Curie is a registered charitable organisation in the United Kingdom which provides care and support to people living with a terminal illness and those close to them, and campaigns for better support for dying people.
The task
As part of their fundraising portfolio, Marie Curie run three annual mass-participation events. One of these events is the Blooming Great Tea Party which takes place in June. My challenge was to create an ownable branding identity for the event - an identity that could work across a range of channels, communicating the event in a fun, social way, while being mindful of the seriousness of the cause.
